I had forgotten what it means to be on the cusp of a GTA release. I admit, my memory isn’t at all what it used to be, but you might also forget that the last time we were here was 2013.
I’d forgotten not about the build up to release as far as hype is concerned, but what it means for other games. Absolutely no one wants to go up against something like a new GTA release. Expansion for it, maybe, but an actual new installment in the franchise – nope.
We touch on this a bit at the end of the show, but the amount of pressure on some studios is probably tremendous. The indie folks too, but if anyone can compete with a GTA release, it’ll be the indies. Maybe back in 2013 I could have said something different here but in today’s world when you spend THAT much time and THAT much money on a big game release from a big publisher, going up against GTA will ruin you. Doesn’t matter the money, the marketing, the word of mouth, you will sink.
It also doesn’t matter that this is a GTA without the main man behind most of the games from Rockstar. We don’t know how that will work out, but GTA 6 essentially has a free pass. It is going to sell SO many copies and SO many consoles. In this era where every triple A title release absolutely NEEDS to sell well to keep a lot of studios and publishers in business, the timing on their release against whenever GTA hits is make or break in some cases and real close to it in others.
Speaking of needing a win, Ubisoft, it has been 4,233 days since a new Splinter Cell game (non-animated series or guest spot in another game franchise, remake, BBC radio drama, or VR exclusive) was released.
Also, there’s been 1,493 job losses in the gaming industry since January 1, 2025.
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