We’ve circled back around to the price of our hobby again. Not so much the consoles and PC components, those will always run a premium. But the games.
Nintendo is testing those waters with their first party titles. So, it’s their exclusives. If you want to play them you’ll have to pay those prices.
Microsoft is doing the same. Again, exclusives, but both on console and PC. Still, $80 either way you go. If you want to play them you’ll have to pay those prices. Or go gamepass – which could be the incentive and the ultimate goal…more subscribers. Executives LOVE subscribers. Why get one lump of money out of the consumers when you can get monthly lumps of money from them?
GTA6 is likely to be a pricey title. Exclusive to consoles (for a while) and eventually on PC, probably at the same price or more by that time. If you want to play them you’ll have to pay those prices. And they will without question. They may complain, but they’ll pay.
The real test of this experiment will come at the hands of non-GTA6 third party titles. Borderlands 4, so far, seems to be where we’ll see that experiment in action. People won’t skip a GTA6 at a ridiculous price but BL4? That’s where we see if this pricing has legs for those third parties.
My initial guess is no, it won’t have any legs at all. Sales will be low, to begin with and even positive reviews won’t save it – assuming it even gets those. And that’s the thing, no matter how good your game reviews, it’s likely no one is willing to fork over that kind of money to experience it until it drops in price. You’ve got to be a top tier title to ask for that kind of money or an exclusive we can’t experience anywhere else in any other way. Save for, as I said earlier, a subscription service.
The problem, I think, is that regardless of sales, it won’t bring the price down. These $80 game failures won’t stop inflation. But hopefully it gives rise to those indies and smaller studios NOT spending multiple millions to make a game.
Who knows what Ubisoft is spending on the next Splinter Cell. Even the remake announcement is 4 years old at this point with NOTHING to show for it. It has been 4,318 days since a new Splinter Cell game (non-animated series or guest spot in another game franchise, remake, BBC radio drama, or VR exclusive) was released.
Also, there’s been 2,422 job losses in the gaming industry since January 1, 2025.
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